GoPro are cameras to make beautiful pictures and videos from unique perspective. With a special lens "fish eye" they record heart-stopping moments from an unusual view.

Image copyright: Facebook for Business

Let's see how GoPro made it possible to increase the traffic to they e-commerce website GoPro.com using Facebook.

First give you time to watch what you can do with the latest GoPro camera Hero3:



The idea of the GoPro Facebook page was to give the film producers a place where they can share videos and photos every day with the audience. As Andie Woodman, Social Marketing Manager of GoPro says: "GoPro is the fastest growing camera company in the world. And we think that what we do on Facebook has been an integral part of that." The company started to post photos and videos from the moments of real people with a "normal" life: mountain biker, captures from air plain, deep water divers, sky divers etc.

Every day a new ad was created to share the best captured content. With this plan GoPro have over 9% more traffic to the official sales website GoPro.com and the Facebook site is now the #1 photo sharing site for GoPro.

Now it is possible to save links, places, events and more on Facebook. It is live for both desktop and mobile. Just click on the right top corner and press Save.

Image copyright: Facebook

It works only with special posts in connection to a Facebook page, event, movie etc.
You can find the saved things on the special Facebook page Saved or just click on the quick links on the top of this page. You can write on Facebook search bar "save" and the page will appear. Once you save something a new icon in the navigation of the News Feed will be shown:

Screenshot from Facebook News Feed

Facebook will remind you about saved thing in the News Feed.

Share photos and videos with your friends using the new app called "Slingshot". The idea is not only to share in one way, it is to answer with a reaction - photo, video or comment. Now you can see what is shared with you.


Slingshot is avaible international for iPhone and Android, so have a try: slingshot app.

Facebook data team make it possible to see how we say to our friends that our team score in a soccer game.

Lets start first with the length of the word "goal" in different countries. On the world map bellow you can see that the dark regions like South America like to write the word as long a possible (i.e. GOOOOOOOOOOOOOOAL!"). The winner here is Venezuela with 21 characters.

Image source Facebook

The longest word "goal" written in Facebook during the world cup in Brasil comes from Argentina and is 20400 characters long (gooo....oool). If you try to write this word again you will need to hold down the letter "o" for 12 minutes!

If you want to learn how to say goal in different languages see the list bellow:
Gol (Spanish, Brazilian Portuguese)
Goal (English)
ประตู (Thai)
Tor (German)
ゴール (Japanese)