gopro Success Stories

GoPro are cameras to make beautiful pictures and videos from unique perspective. With a special lens "fish eye" they record heart-stopping moments from an unusual view.

Image copyright: Facebook for Business

Let's see how GoPro made it possible to increase the traffic to they e-commerce website GoPro.com using Facebook.

First give you time to watch what you can do with the latest GoPro camera Hero3:



The idea of the GoPro Facebook page was to give the film producers a place where they can share videos and photos every day with the audience. As Andie Woodman, Social Marketing Manager of GoPro says: "GoPro is the fastest growing camera company in the world. And we think that what we do on Facebook has been an integral part of that." The company started to post photos and videos from the moments of real people with a "normal" life: mountain biker, captures from air plain, deep water divers, sky divers etc.

Every day a new ad was created to share the best captured content. With this plan GoPro have over 9% more traffic to the official sales website GoPro.com and the Facebook site is now the #1 photo sharing site for GoPro.

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cadbury Success Stories

Image source Facebook for Business

How to reach 15 million unique 16 to 24 years old people and uplift 4 times the purchase? Here is the successful Facebook story of Cadbury Creme Eggs.

There was a plan comes from Cadbury to reach tens of millions of young people to buy a single Creme Eggs. With Facebook it is a easy job. Put some creative ideas and you have the best mix.

The solution was to focus on News Feed, to increase the money for social media and to have great postings. They use the Publishing Garage in order to make popular posts. In 2 days workshop the new ideas came. The used products are "Page publishing", "News Feed Placements" and "Boosted Posts".

The ideas are to create fun, and to be engage with the consumers.
I love eggs, Smell like a Creme Egg, An American Beauty response and more. Here are some examples from the official Cadbury Creme Egg Facebook page:

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pages Success Stories

Image source Facebook for Business

If you like cooking you will like the Neff Facebook page Bake It Yourself - the online community for those that love baking. But how to make profit from one Facebook page. Here is the successful story form Neff.

Image source Facebook for Business

Neff make ovens with modern design. You will love to cook in your kitchen. But what how to make the cooking a social activity. The answer is sharing and inspiration form others in the Facebook community. Over 400 000 followers are in thus Bake It Yourself community - Europe's biggest baking group in Internet.


To bake at home is no more boring. Neff offers tipps and tricks, posts recipes and make a flurry of excitement for the Facebook members.

A 45 days campaign that gives £100 vouchers for those who buy a Neff oven (model Slide&Hide®). With a canvas app on Facebook the existing and new users can receive this voucher code via email and use it in some stores.



And here are the results: 38% conversion rate, +9% more recognition of Neff, + 40% recommendations for Neff products.

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