Nearby

If you turn the Nearby Friends on and you are traveling, your friends will see where are you in realtime and you may receive several recommendation for places to visit. You can add friends that see you location or make it visible to all you friends. Turning on and off allows you to share you location only for specific time. Here is a video how Nearby Friends works:


Video source: The Verge

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creative

Image source: facebook-studio.com

Every year Facebook give awards to the best creative campaigns and apps on Facebook. Hundreds of works have been submitted and the finalist have been chosen. You may see the winners next week on this page. Here are some of the finalist:


Audi #onemillionreasons

Beacon Web

Full list is here

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mobile Nearby

With nearby friends you can make you place visible to others and to find your friends near you. A great tool to find and to be found. You can hide yourself be turning this option off.

Image source: Facebook Newsroom

In the cinema or on a concert you may find your friend easy. Nearby Friends will notify you which friends are there, the time from the last detection and the distance between you and the friend. It will available for US users next weeks.

Image source: Facebook Newsroom

If you are an desktop user you can use this link. Works with some users and you can see nearby places like restaurants, bars and parks.

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cadbury Success Stories

Image source Facebook for Business

How to reach 15 million unique 16 to 24 years old people and uplift 4 times the purchase? Here is the successful Facebook story of Cadbury Creme Eggs.

There was a plan comes from Cadbury to reach tens of millions of young people to buy a single Creme Eggs. With Facebook it is a easy job. Put some creative ideas and you have the best mix.

The solution was to focus on News Feed, to increase the money for social media and to have great postings. They use the Publishing Garage in order to make popular posts. In 2 days workshop the new ideas came. The used products are "Page publishing", "News Feed Placements" and "Boosted Posts".

The ideas are to create fun, and to be engage with the consumers.
I love eggs, Smell like a Creme Egg, An American Beauty response and more. Here are some examples from the official Cadbury Creme Egg Facebook page:

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news feed

You may know that Facebook News Feed has a new design and is improved in the way what shows.
Facebook will try to show you the most important for you post and stories. As result of years researches the new home page will not show spammy images.

Some examples of such post are shown below.

Like-Baiting is a post that want from you to share, like or comment a an answer of a question.

Spam post in Facebook

Many people flag such post like spam therefore Facebook will try not to show you such images.

Frequently circulated posts are contents that are uploaded to Facebook many times. Now they will be found with a special algorithm and you will see it less.

Spammy Links trying to take you to websites that contents only ads. There are a lot examples for these case: fake picture gallery, videos that ask you to share something before you saw the video.

The new news feed will show you more relevant and trustworthy content from you friends, pages and groups.

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ads

You will find next months the new design for Facebook ads in the right part of the site. Facebook make this because they want better visibility for the ads, which are the main source of profit for the company. This is a good news for ads designers, because the new ads will have the same proportion as the Facebook posts. It will be very simple for the advertisers to create ads. Here is the first screenshot for the new Facebook ads:

Image source: Facebook

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video

What can make 5 friends with a car and a lot of tinfoil? Watch the video to see the answer.

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pages Success Stories

Image source Facebook for Business

If you like cooking you will like the Neff Facebook page Bake It Yourself - the online community for those that love baking. But how to make profit from one Facebook page. Here is the successful story form Neff.

Image source Facebook for Business

Neff make ovens with modern design. You will love to cook in your kitchen. But what how to make the cooking a social activity. The answer is sharing and inspiration form others in the Facebook community. Over 400 000 followers are in thus Bake It Yourself community - Europe's biggest baking group in Internet.


To bake at home is no more boring. Neff offers tipps and tricks, posts recipes and make a flurry of excitement for the Facebook members.

A 45 days campaign that gives £100 vouchers for those who buy a Neff oven (model Slide&Hide®). With a canvas app on Facebook the existing and new users can receive this voucher code via email and use it in some stores.



And here are the results: 38% conversion rate, +9% more recognition of Neff, + 40% recommendations for Neff products.

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f8

The top developers will join the F8 2014 party at The Concourse in San Francisco. Coders from Facebook, Parse and Instagram will share the past and the future of the Facebook products.

Learn how to reach more clients and how your apps can make more. F8 will give you many sessions from 4 different tracks.

The Garage is the place where you can bring your laptop and to hack a little bit.

With Parse tools  you can develop mobile apps and games. Learn to increase the users of you applications. Some of the updates will be information for mobile ads, push notifications and social sharing. Successful stories from developers and they apps.

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