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Neff - Bake it yourself Facebook page

Image source Facebook for Business

If you like cooking you will like the Neff Facebook page Bake It Yourself - the online community for those that love baking. But how to make profit from one Facebook page. Here is the successful story form Neff.

Image source Facebook for Business
Neff make ovens with modern design. You will love to cook in your kitchen. But what how to make the cooking a social activity. The answer is sharing and inspiration form others in the Facebook community. Over 400 000 followers are in thus Bake It Yourself community - Europe's biggest baking group in Internet.

To bake at home is no more boring. Neff offers tipps and tricks, posts recipes and make a flurry of excitement for the Facebook members.

A 45 days campaign that gives £100 vouchers for those who buy a Neff oven (model Slide&Hide®). With a canvas app on Facebook the existing and new users can receive this voucher code via email and use it in some stores.

And here are the results: 38% conversion rate, +9% more recognition of Neff, + 40% recommendations for Neff products.