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The story of Cadbury Creme Egg


Image source Facebook for Business

How to reach 15 million unique 16 to 24 years old people and uplift 4 times the purchase? Here is the successful Facebook story of Cadbury Creme Eggs.

There was a plan comes from Cadbury to reach tens of millions of young people to buy a single Creme Eggs. With Facebook it is a easy job. Put some creative ideas and you have the best mix.

The solution was to focus on News Feed, to increase the money for social media and to have great postings. They use the Publishing Garage in order to make popular posts. In 2 days workshop the new ideas came. The used products are "Page publishing", "News Feed Placements" and "Boosted Posts".

The ideas are to create fun, and to be engage with the consumers.
I love eggs, Smell like a Creme Egg, An American Beauty response and more. Here are some examples from the official Cadbury Creme Egg Facebook page:






This was one of the first campaign for Cadbury that use so successful social media with Facebook.

Image source: Facebook and MondelezUK